Tamara leads the team of analysts responsible for providing marketers with research and insights captured through aggregated and anonymous data from the Adobe Creative and Marketing Clouds, one of the world’s largest creativity and marketing technology platforms with over 1.24 trillion transactions per quarter. In her role, she is frequently quoted on television, radio and in thousands of press articles on a variety of data-oriented technology, and digital marketing topics where she uses big data to identify key trends and predict the future. Tamara was named one of the Top 20 Big Data Analysts in the US by Fortune Magazine and one of the Top 100 Data Influencers in the UK by DataIQ Magazine.Prior to joining Adobe, Tamara worked in the media research and advertising industries. She has spent the majority of her career building data-oriented products at start-ups where she has brought a number of new products to market and been granted two patents for her work in mobile data collection. Tamara earned her MBA from Kellogg School of Management at Northwestern and her BS in business and minor in computer programming at the University of Southern California. Tamara describes herself as a futurist with love of data and passion for tangible business results. Fearless, bold and ready to change the world, she admits that she isn't really all that good at math. She pairs data with history and imagination to bring the future to life.