At Adobe, Stephanie Maziol, senior product marketing manager, is responsible for product marketing and go-to-market strategy for Adobe Campaign. She is an expert at deriving superior customer experience from cross-channel marketing. She advocates moving organisations beyond one-sided messaging to fully personalised and actionable push and pull communications to connected consumers. A thought leader on mobile marketing strategies which take advantage of 360° customer knowledge, cross-channel engagement, and real-time dialogues via SMS, mobile and messaging apps, Stephanie focuses on all aspects of cross-channel campaign management, including campaign orchestration, inbound and outbound marketing, 1 to 1 personalisation, or loyalty marketing. For over 15 years, Stephanie has acquired diversified solutions marketing and management experience at start-up, mid-size and Fortune 500 companies, including Oracle, where she led product marketing activities for governance, risk and compliance applications. She holds an MBA from Quinnipiac University in the U.S. and graduated from ESC Rennes in France.