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Adobe Summit 2017

Megan Estrada

Vice President of Media , MGM Resorts International

Speaker Bio

Megan has been creating engaging marketing campaigns for brands, while driving increased direct sales and helping companies exceed their back-end performance goals for over a decade. As the Vice President of Media for MGM Resorts International, Megan leads the media investment strategy, planning and buying for the hospitality and entertainment company’s 15 destination resort brands, including Bellagio, MGM Grand, Mandalay Bay, ARIA, and Mirage. Megan drives media engagement and acquisition for the company’s 41,000+ hotel rooms, 400 food and beverage outlets, 350 retail outlets, and 4 major entertainment venues/arenas.

Megan has introduced and developed a media tech stack for the MGM Resorts enterprise in partnership with Adobe; building a larger digital ecosystem for media activation and allowing for deeper audience segmentation across web, social, email and paid media. Additionally, Megan has led zero-based media planning for the MGM Resorts portfolio of brands, optimizing individual property budget allocations; media channel mix and a strategic measurement framework to ensure that profitability is maximized.

Prior to joining MGM, Megan led corporate media planning and buying, digital strategy and digital business development for R&R Partners in Las Vegas.

Speaker Sessions