For the last 10 years, Kristi has been passionately involved with digital marketing and web analytics with roles at large multinationals including Expedia and Macquarie Group; as well as her own consulting business. Since joining Suncorp Group in 2013, Kristi has led the Adobe Analytics implementation across the group’s 11 branded websites. Kristi is now responsible for the marketing technology stack strategy for the group. Kristi holds an MBA from the Australian Graduate School of Management(AGSM) and a Bachelor of Engineering from the University of Sydney. When Kristi is not fixating over Adobe Analytics eVars and props, she is either cooking up a storm on the BBQ, struggling with a CrossFit WOD, hacking Ikea furniture or obsessive supporting her beloved Sydney Swans (Australia Rules Football).