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Adobe Summit 2016
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S904 - 3 key steps to cater to the customer and turbocharge conversion

You’ve lessened the friction visitors experienced on your site, improving their experience with basic tactics like reducing form fields, providing clear calls to action, and allowing guest checkout. So what now? It’s time to get back to traditional marketing, applying tactics based on consumer psychology and behavior, armed with knowledge of what visitors really want your site to do.

In this session, learn how to:

  • Evaluate what visitors want your site to do versus what it actually does
  • Apply traditional marketing tactics to boost conversion rates
  • Develop and incorporate customer-centric test ideas into your testing roadmap
Doug Mumford
Ivy Portwood
S004 - 495 customizable websites, all on brand, in less than 100 days? Here's how.

Pacific Dental Services® has a unique business model. It supports dentist-owned practices in expressing their own style while still maintaining a unified brand image. So how do you apply this same “flexibility within a brand framework” to the office websites? How do you coordinate a large number of websites that are simultaneously similarly branded and unique? And how do you launch all of this in a short time?
 
By leveraging Adobe Experience Manager, Pacific Dental Services and Axis41® did what experts said couldn’t be done: 495 customized sites in 100 days.
 
In this session you will learn about:

  • Building and managing 495 independent-domain website properties under one platform and brand
  • Offering creative flexibility to make each site customizable within a unified brand framework
  • Leveraging AEM and Axis41 to do what technology and market research experts said they hadn't seen an implementation partner achieve before: execute this, and do it in record time

By attending this session, your contact information will be shared with Axis41.

Kem Elbrader
Matt Hall
S011 - A 360 degree view of customer data

Customers today are more demanding, informed, mobile and entitled. They do not think in channels—they live in the physical world but love to engage with technology. They expect personal and relevant experiences, especially if they are an existing customer. So how do you orchestrate your campaigns, content and experiences to captivate your audience and elevate your brand? It starts by understanding their behaviors, touch points and preferences across Omni-channel—a true 360 degree view of your customer. 
 
Join US Bank’s VP of Digital Analytics & Marketing Technologies and Cognizant’s Global VP of Agency Services to discuss how to: 

  • Aggregate, rationalize and manage data to create a true 360 degree view of the customer 
  • Mine the data and draw meaningful insights 
  • Convert insights into the next best action across customer touchpoints 

This session is geared toward executives, customer experience strategists and digital marketers.

By attending this session, your information will be shared with Cognizant. 

David Chang
Deepak Nair
S211 - Accelerating new account acquisition in financial services

New customer growth continues to be the top priority for financial services, according to an Adobe and eConsultancy survey with financial services marketers around the world. The pressure will continue to rise on digital channels’ contribution to new account growth. Digital sales targets are projected to grow dramatically over the next three years.

 

Learn how financial services companies like Sun Trust Bank and Creditcards.com use a range of approaches, combining data, testing and personalization, to drive new account volume, improve account quality and get better return on their media. 

Angela Simoncini Montero
Dustin Vegas
Brennie Conkle
S408 - Achieving predictive marketing brilliance: A step-by-step guide

While executives push their businesses to reach higher levels of sophistication, few organizations have been able to move beyond descriptive analytics into the world of predictive and prescriptive analytics. Adobe’s vision is to make the enterprise smarter by creating world-class predictive analytics capabilities designed for the non-quant. This session shows analysts where to start in Adobe Analytics and the steps to take to achieve predictive marketing brilliance.

In this session:

  • Take home a practical step-by-step guide for achieving predictive analytics
  • Learn how to elevate the role of analytics from tactical to strategic 

 

John Bates
S107 - Activating cross-channel experiences with Audience Manager and Campaign

Take advantage of the opportunities in data-driven marketing in numerous digital and offline channels, whether for anonymous contacts or authenticated loyal customers. Discover how the integration of Adobe Audience Manager and Adobe Campaigns allows you to combine anonymous consumer insights with known, authenticated CRM and PII data to deliver the ideal experience to every customer.

Topics covered include:

  • Tips and tricks in blending both solutions for maximum impact
  • Key use cases and customer case studies

This session is for intermediate-level digital marketers across industries.

Alex Dal Canto
Charles Sherman
S502 - Activation arcade: How Total Wine used DTM to get to the next level

In this action-packed, arcade-themed session, Total Wine will show best practices around setting up and using DTM to make your marketing more flexible and agile, all while reminiscing over the best classic video games of our time. Join us in this session, and you’ll leave knowing:

  • The right questions to ask when assessing a tag management solution

  • The benefits of a data layer

  • How DTM makes working with the data layer easy and so useful

  • How to deploy an analytics solution through DTM quickly and properly

  • How to build creative rules that enhance Adobe—and non-Adobe—marketing apps

 

 

Corey Spencer
Joshua Sekine
L305 - Add power to your apps with Cordova in Adobe Experience Manager-Mobile

Ready to create apps that can be extended with new device-level functionality using the Cordova plug-in framework? In this hands-on lab, learn about the capabilities of Cordova and how you can use HTML and JavaScript to bring your apps to life with actionable content. The Cordova plug-in framework allows you use using Adobe Experience Manager-mobile to build enterprise apps that interact with device-level capabilities like camera, files, location services and more -  making apps not only engaging for customers and employees, but an indispensable business tool for your enterprise.

 
In this hands-on lab:
  • Learn how to use HTML and JavaScript to bring your mobile apps to life with actionable, interactive content
  • Get hands-on experience using Cordova plug-ins to access device-level capabilities that engage users more deeply
 

 

Nathan Marroquin
Ivan Mironchuk
TRN13 - Adobe Analytics: Ad Hoc Analysis

This training will teach you how to use Adobe Analytics ad hoc analysis to drill down deep into your website traffic data. Ad hoc analysis goes beyond day-to-day analytics questions and allows you to explore hidden relationships between your reports. Take segmentation to the next level by applying virtually any segment to any report, revealing the segment’s effect on site traffic, paths through your site and conversion. Query the entire data set with unprecedented speed and flexibility.

Chris Valentine
TRN36 - Adobe Analytics - Ad Hoc Analysis

This training will teach you how to use Adobe Analytics ad hoc analysis to drill down deep into your website traffic data. Ad hoc analysis goes beyond day-to-day analytics questions and allows you to explore hidden relationships between your reports. Take segmentation to the next level by applying virtually any segment to any report, revealing the segment’s effect on site traffic, paths through your site and conversion. Query the entire data set with unprecedented speed and flexibility.

Staci Hunter
TRN16 - Adobe Analytics: Data Workbench Fundamentals - Monday

This course provides basic training and credentials for business analysts. You’ll develop an understanding of how customers interact with your website as they enter through different marketing channels. You’ll also learn how to create visualizations on the data to quickly analyze trends and optimize business processes.

David Post
TRN25 - Adobe Analytics: Data Workbench Fundamentals - Sunday

This course provides basic training and credentials for business analysts.  You'll develop an understanding of how customers interact with your website as they enter through different marketing channels. You'll also learn how to create visualizations on the data to quickly analyze trends and optimize business processes.

David Post
TRN15 - Adobe Analytics: iOS Mobile Apps for Adobe Analytics and Adobe Target

This one-day course will teach you how to implement Adobe Analytics measurement code and Adobe Target offers on native iOS apps. The principles taught here can also be used to implement on non-iOS apps.

Alex Clark
TRN37 - Adobe Analytics - Report Builder

In this course you’ll learn how to use report builder to extract the information you need out of Adobe Analytics into Microsoft Excel, so you can then use the strengths of Excel to format and manipulate the data. The class begins with creating a simple request and covers the full functionality of the tool. We start with the Request Wizard and then show you how to calculate date ranges, build data tables and create and save filters. We’ll also cover the copy and paste functionality, including multiple request changes. The course finishes with learning how to save, schedule and share your reports.

Staci Hunter
TRN14 - Adobe Analytics: Report Builder

In this course you’ll learn how to use report builder to extract the information you need out of Adobe Analytics into Microsoft Excel, so you can then use the strengths of Excel to format and manipulate the data. The class begins with creating a simple request and covers the full functionality of the tool. We start with the Request Wizard and then show you how to calculate date ranges, build data tables and create and save filters. We’ll also cover the copy and paste functionality, including multiple request changes. The course finishes with learning how to save, schedule and share your reports.

Chris Valentine
TRN01 - Adobe Analytics: Reports and Analytics advanced features and tools - Day 1

The key to increased conversion is understanding your visitor. In this two-day course, you’ll learn how to identify and act on important visitor segments on your site by using advanced features and tools to create actionable data. You’ll learn how to create and monitor campaigns in Adobe Analytics, use classifications, configure report settings in the admin console and integrate your Analytics data with external data in order to understand your business from end to end.

Dwight Smith
TRN34 - Adobe Analytics: Reports and Analytics Advanced Features and Tools: Day 1

The key to increased conversion is understanding your visitor. In this two-day course, you’ll learn how to identify and act on important visitor segments on your site by using advanced features and tools to create actionable data. You’ll learn how to create and monitor campaigns in Adobe Analytics, use classifications, configure report settings in the admin console and integrate your Analytics data with external data in order to understand your business from end to end.

Jason George
TRN02 - Adobe Analytics: Reports and Analytics advanced features and tools - Day 2

The key to increased conversion is understanding your visitor. In this two-day course, you’ll learn how to identify and act on important visitor segments on your site by using advanced features and tools to create actionable data. You’ll learn how to create and monitor campaigns in Adobe Analytics, use classifications, configure report settings in the admin console and integrate your Analytics data with external data in order to understand your business from end to end.

Dwight Smith
TRN35 - Adobe Analytics: Reports and Analytics Advanced Features and Tools: Day 2

The key to increased conversion is understanding your visitor. In this two-day course, you’ll learn how to identify and act on important visitor segments on your site by using advanced features and tools to create actionable data. You’ll learn how to create and monitor campaigns in Adobe Analytics, use classifications, configure report settings in the admin console and integrate your Analytics data with external data in order to understand your business from end to end.

Jason George
TRN03 - Adobe Analytics: Reports and Analytics User - Day 1

This two-day training course for analysts will help you use Adobe Analytics to find answers to your business questions. You’ll learn how the reporting interface and navigation work, how to run reports to get the answers you’re looking for and how to configure reports for effective decision-making. You’ll also learn how to distribute reports, create useful dashboards and segment your data so you can get the right information to the right people at the right time.

Elsa Wright
TRN04 - Adobe Analytics: Reports and Analytics User - Day 2

This two-day training course for analysts will help you use Adobe Analytics to find answers to your business questions. You’ll learn how the reporting interface and navigation work, how to run reports to get the answers you’re looking for and how to configure reports for effective decision-making. You’ll also learn how to distribute reports, create useful dashboards and segment your data so you can get the right information to the right people at the right time.

Elsa Wright
S101 - Adobe Campaign 101: Cross-channel marketing in the Marketing Cloud

In today’s digital world, customers expect efficient, consistent and personalized experiences delivered across multiple channels and touchpoints. Adobe Campaign, part of Adobe Marketing Cloud, helps you achieve your cross-channel marketing goals.

In this introductory session, explore:

  • Best practices in designing marketing campaigns across traditional and digital channels
  • How Adobe Campaign ties into Adobe Marketing Cloud
  • The latest Adobe Campaign solution capabilities

This session is for digital marketers of all levels and industries.

Stephanie Maziol
Ben Tepfer
Kerry Reilly
TRN24 - Adobe Campaign: Data Management and Workflows

This one-day course offers a deep dive into complex cases of population segmentation and advanced technical workflows with scripts.

James Buckley
S114 - Adobe Campaign latest and greatest product innovations

Adobe Campaign is constantly evolving to anticipate our customers’ needs. We were the first to manage campaigns across email and direct mail. The first to personalize 1:1 direct mail. And the first to personalize 1:1 push notifications. In this session, discover the next firsts for Adobe Campaign.

Learn about:

  • Key trends in cross-channel marketing that inspired innovations
  • Recently added channels and features, as well as future considerations like big data support, messaging apps as channels and predictive features for email
  • Innovative use cases and integrations with the Adobe Marketing Cloud

This session is for digital marketers of all levels across industries.

Francois Laxalt
Stephane Bline
S602 - Adobe Digital Index top 10 predictions for the future

Wish you could get ahead of the rapid pace of change in marketing today? Take a journey into the future with Ray Wang from Constellation Research and Digital Index director Tamara Gaffney, who will make predictions courtesy of big data analysis. This year our crystal ball focuses on digital video, social media, advertising, mobile and commerce trends. Take home a bit of magic to support your strategic plans, bolster your budget requests and dazzle your co-workers with your ability to outsmart the competition.

Key takeaways: 

  • Steps to align your organization to prepare for these trends
  • Why video, social media and mobile are here to stay
  • How to wisely invest your 2016 marketing budget
Tamara Gaffney
Ray Wang
TRN29 - Adobe Experience Manager Overview for Developers and System Admins: Day 1

This course is a combined overview of Adobe Experience Manager System Administrator and Developer training, condensed into two days. We’ll cover the prerequisites, installation and system architecture, as well as specific course selections.

Day 1 includes a brief look into Experience Manager content authoring, with an overview of the digital asset management (DAM) tool, plus several topics from the System Admin course, including authoring pages. Course selection topics include deployment using static servers and dispatchers, replication agents, packages, user permissions, LDAP, admin interfaces — Apache Felix OSGi console, CRX console and CRXDE Lite — and how to integrate Experience Manager in a production-level environment. The overall goals of this training are to introduce you to the philosophy behind Experience Manager and how to administer content using ready-made templates.

Day 2 will cover the Developer course, which includes the fundamentals of building a custom Experience Manager system based on templates/components. This session also will provide an overview of the repository via CRX, an explanation of Sling principles, installation of CRXDE, creating a template, adding and using components, creating dialog and navigation. The overall goal of this training is to enable you to create and understand basic templates.

Kevin Nennig
TRN07 - Adobe Experience Manager Overview for Developers and System Admins - Day 1

This course is a combined overview of Adobe Experience Manager System Administrator and Developer training, condensed into two days. We’ll cover the prerequisites, installation and system architecture, as well as specific course selections.

Day 1 includes a brief look into Experience Manager content authoring, with an overview of the digital asset management (DAM) tool, plus several topics from the System Admin course, including authoring pages. Course selection topics include deployment using static servers and dispatchers, replication agents, packages, user permissions, LDAP, admin interfaces — Apache Felix OSGi console, CRX console and CRXDE Lite — and how to integrate Experience Manager in a production-level environment. The overall goals of this training are to introduce you to the philosophy behind Experience Manager and how to administer content using ready-made templates.

Day 2 will cover the Developer course, which includes the fundamentals of building a custom Experience Manager system based on templates/components. This session also will provide an overview of the repository via CRX, an explanation of Sling principles, installation of CRXDE, creating a template, adding and using components, creating dialog and navigation. The overall goal of this training is to enable you to create and understand basic templates.

Lee Klement
TRN30 - Adobe Experience Manager Overview for Developers and System Admins: Day 2

This course is a combined overview of Adobe Experience Manager System Administrator and Developer training, condensed into two days. We’ll cover the prerequisites, installation and system architecture, as well as specific course selections.

Day 1 includes a brief look into Experience Manager content authoring, with an overview of the digital asset management (DAM) tool, plus several topics from the System Admin course, including authoring pages. Course selection topics include deployment using static servers and dispatchers, replication agents, packages, user permissions, LDAP, admin interfaces — Apache Felix OSGi console, CRX console and CRXDE Lite — and how to integrate Experience Manager in a production-level environment. The overall goals of this training are to introduce you to the philosophy behind Experience Manager and how to administer content using ready-made templates.

Day 2 will cover the Developer course, which includes the fundamentals of building a custom Experience Manager system based on templates/components. This session also will provide an overview of the repository via CRX, an explanation of Sling principles, installation of CRXDE, creating a template, adding and using components, creating dialog and navigation. The overall goal of this training is to enable you to create and understand basic templates.

Kevin Nennig
TRN08 - Adobe Experience Manager Overview for Developers and System Admins - Day 2

This course is a combined overview of Adobe Experience Manager System Administrator and Developer training, condensed into two days. We’ll cover the prerequisites, installation and system architecture, as well as specific course selections.

Day 1 includes a brief look into Experience Manager content authoring, with an overview of the digital asset management (DAM) tool, plus several topics from the System Admin course, including authoring pages. Course selection topics include deployment using static servers and dispatchers, replication agents, packages, user permissions, LDAP, admin interfaces — Apache Felix OSGi console, CRX console and CRXDE Lite — and how to integrate Experience Manager in a production-level environment. The overall goals of this training are to introduce you to the philosophy behind Experience Manager and how to administer content using ready-made templates.

Day 2 will cover the Developer course, which includes the fundamentals of building a custom Experience Manager system based on templates/components. This session also will provide an overview of the repository via CRX, an explanation of Sling principles, installation of CRXDE, creating a template, adding and using components, creating dialog and navigation. The overall goal of this training is to enable you to create and understand basic templates.

Lee Klement
TRN31 - Adobe Experience Manager V 6.x Architect Workshop - Day 1

This 2-day course is designed for Adobe Experience Manager architects and Senior Adobe Experience Manager developers to accelerate learning and understanding of recommended practices for AEM 6.1. Participants will gain knowledge of Adobe Experience Manager’s architecture design, migration methodologies and recommended practices, and performance optimization. Collaborative exercises will challenge the participants, driving the creation of solution designs and applying them to implementation walk-throughs with their peers.

 

Kathy Jo Nelson
TRN32 - Adobe Experience Manager V 6.x Architect Workshop - Day 2

This 2-day course is designed for Adobe Experience Manager architects and Senior Adobe Experience Manager developers to accelerate learning and understanding of recommended practices for AEM 6.1. Participants will gain knowledge of Adobe Experience Manager’s architecture design, migration methodologies and recommended practices, and performance optimization. Collaborative exercises will challenge the participants, driving the creation of solution designs and applying them to implementation walk-throughs with their peers.

Kathy Jo Nelson
S413 - Adobe is not only the mobile analytics leader, it’s also a client 

Adobe Marketing Cloud provides a best-in-class solution for mobile insights and app engagement. Come see how Adobe’s own Creative Cloud team harnesses these features to grow its business and how you can do the same.

Learn how:

  • The Adobe Creative Cloud mobile team derives actionable insights from their user data through Adobe Mobile App analytics
  • The Adobe team uses engagement features to improve their user experience, drive adoption of new products and target the most valuable user actions in Adobe apps

 

Colin Morris
Haresh Parekh
S405 - Adobe Report Builder: Tips & tricks for creating customized reporting

Adobe Report Builder brings the power of Adobe Analytics directly into the analyst workflow through an integration with Excel. You have all the power of the Adobe Analytics platform and all the flexibility of Excel to manipulate and visualize your data. Get tips and tricks on how to build powerful, flexible and automated workbooks in an efficient manner, freeing up more of your day for meaningful analysis.

Learn how to:

  • – Manage your workbook and build data blocks efficiently
  • – Add compelling visualizations to tell your story
  • ­– Automate and distribute your story to key stakeholders
Jennifer Lasser
L307 - Adobe Target: A/B testing, automated personalization and recommendations

Learn to create an optimization activity in minutes and deliver targeted automated personalization content using the new Adobe Target interface. Focus on transitioning your optimization program with Target Premium. Discover tips and tricks to take advantage of new features. Session is for new Adobe Target users and seasoned users of Adobe Target Classic who want a “hands on” learning experience in the new Adobe Target UI.

Key Takeaways:

  • Build an example activity using our Visual Experience Composer 
  • Adobe Target's seamless connections to the Adobe Marketing Cloud
  • Take advantage of key features in Adobe Target’s new UI

 

Solomon Osiatynski
Jason Hickey
TRN20 - Adobe Target: Automated Personalization

This one-day course provides detailed, hands-on instruction for the automated personalization capability in Adobe Target. Learn how to dynamically personalize content and offers to individuals using image and text offers, reporting groups, content exclusions and control groups.

Chris Bray
TRN33 - Adobe Target - Automated Personalization

This one-day course provides detailed, hands-on instruction for the automated personalization capability in Adobe Target. Learn how to dynamically personalize content and offers to individuals using image and text offers, reporting groups, content exclusions and control groups.

Emily South
TRN19 - Adobe Target: Intro to Target Standard and 360-Degree Personalization

This course is a combined offering of two three-hour courses, delivered in a one-day course.   

Adobe Target: Intro to Target Standard is an essential first class for Target Premium users, walking through the core concepts and features of the new Target interface so you can successfully run marketing activities on your site.

In Adobe Target: 360-Degree Personalization, you’ll learn how to use the Adobe Master Marketing Profile (MMP) and the Analytics/Target integration (A4T) to achieve a true 360-degree understanding of your customers and drive more relevant experiences, leading to better engagement and improved ROI.

Chris Bray
TRN38 - Adobe Target - Intro to Target Standard and 360-Degree Personalization

This course is a combined offering of two three-hour courses, delivered in a one-day course.   

Adobe Target: Intro to Target Standard is an essential first class for Target Premium users, walking through the core concepts and features of the new Target interface so you can successfully run marketing activities on your site.

In Adobe Target: 360-Degree Personalization, you’ll learn how to use the Adobe Master Marketing Profile (MMP) and the Analytics/Target integration (A4T) to achieve a true 360-degree understanding of your customers and drive more relevant experiences, leading to better engagement and improved ROI.

Emily South
S905 - Adobe Target: Redesigned for powerful optimization and marketer control

A few years ago, we made Adobe Target easier to use and more accessible for all marketers, regardless of the level of personalization and optimization experience. The introduction of a guided workflow and interface let marketers feel like they could just open the door, sit down, turn the key and drive. As each new release hit the showroom floor, we added more features and game-changing capabilities.

Attend this session to discover:

  • The foundational features included in Adobe Target
  • New capabilities that support more sophisticated use cases
  • How Adobe Target supports optimization programs of any maturity level
Drew Burns
Jason Hickey
S213 - Advanced advertising analytics

Struggling advertisers let time-consuming campaign management limit them to the basic reporting of channel averages, conversion trending and budget pacing. Successful advertisers automate those basics to make time for more advanced pivot exploration. Hear how Adobe’s best advertising clients balance manual and automated approaches through anomaly detection, contribution analysis, cohort tables and freeform workspaces. Learn how native integration between Adobe Analytics and Adobe Media Optimizer accelerates actionable advertising insights.

Chris Haleua
Dan Cardamone
S356 - Advanced analysis with Adobe Analytics and R

Adobe Analytics provides a rich set of structured and unstructured data. You can uncover interesting insights by pulling data into R, an environment that allows you to explore the possibilities. We’ll demo the ease of pulling data from Adobe Analytics into R and the type of advanced analysis that you can perform on that data.

Learn about:

  • Using the Adobe Analytics and Adobe DataWarehouse APIs
  • Time series analysis with R and Adobe Analytics
  • Machine learning with R and Adobe Analytics
Trevor Paulsen
Taylor Redd
S103 - Advanced email marketing tips to graduate from Adobe's email hero academy

Drive more from your already profitable email campaigns and advance to the next level of email marketing maturity by learning how to adopt dynamic and contextual marketing strategies. Identify new tactics to bring in considerable revenue through this proven and still powerful online channel. 

Learn how to:

  • Build dynamic and highly personalized email campaigns using the Adobe Campaign real-time interaction management capability
  • Use customer journeys and other channels to boost email campaigns 
  • Optimize email campaigns with contextual (time and location) customer data

This session is for intermediate and advanced email marketers.

Mathieu Hannouz
Kristin Naragon
Alyssa Nahatis
L303 - Advanced techniques with Adobe Dynamic Tag Management

You've been using dynamic tag management for awhile now, and you and have a firm grasp on the basics. So now let's dig deeper into the power of DTM. Explore multi-solution integrations, adding visitor ID services, and advanced use cases with data elements to super-charge your implementation and get the most out of DTM. 

Learn about:

  • Working with a multiple solution integration
  • Visitor ID service integration
  • Advanced data elements use cases

This lab is for marketers and developers that have been using DTM and are ready to delve under the hood to get the most of Adobe Dynamic Tag Management.

Jeff Chasin
Rudi Shumpert
Joel Stachowicz
S203 - Advertising on Facebook and Instagram with programmatic precision

As social networks converge with mobile and are set to take 20% of U.S. digital ad spend by 2017, understanding the customer journey across devices and channels is more important than ever. Facebook is transforming the digital advertising ecosystem, enabling marketers to innovate and prove business value.

Hear from industry leaders and experts on:

  • How Facebook and Instagram drive cross-device impact with social profile data
  • How Facebook is embracing programmatic creative and personalization
  • Measuring Facebook and Instagram success in context of other paid channels

This session is for a general audience, regardless of industry focus.

Monica Lay
Jaideep Mukerji
TRN40 - AEM Assets: End User - Monday

This course demonstrates how users across an organization can manage, store, and access images, videos, documents, audio clips, and rich media files for use on the web, in print, and for digital distribution.

Learn to

·       Upload, organize and manage assets

·       Interact with Asset Projects and Workflows

·       Manage assets with the Touch-Optimized UI

·       Integrate AEM Assets Creative Cloud

·       Configure Dynamic Media

Chunlong Zhang
TRN39 - AEM Assets: End User - Sunday

This course demonstrates how users across an organization can manage, store, and access images, videos, documents, audio clips, and rich media files for use on the web, in print, and for digital distribution.

Learn to

·       Upload, organize and manage assets

·       Interact with Asset Projects and Workflows

·       Manage assets with the Touch-Optimized UI

·       Integrate AEM Assets Creative Cloud

·       Configure Dynamic Media

Chunlong Zhang
S351 - Algorithmic techniques for personalization in Adobe Target

Dig deep into the science of how Adobe Target works. Learn about the Bayesian modeling behind auto-allocate, the machine-learning that propels automated-personalization, and the powerful algorithms that drive recommendations, such as content similarity, profile-attribute affinity and hierarchical data groups. All these techniques increase your content relevance, campaign efficiency and overall optimization program throughput. 

Key takeways:

  • Understand the use cases that drive major functionality within Adobe Target
  • Learn about the  algorithms used to optimize consumer experiences
Chintan Intwala
Jon Tehero
S406 - Analysis Workspace: The future of analytics, available today

Analysis Workspace, the latest addition to the Adobe Analytics family, emphasizes freeform analysis at the "speed of thought." It enables new paths to insights never before possible and makes it easier than ever to share those insights throughout your organization to empower self-serve analysis. Whether you're a new or experienced user to Analysis Workspace, come deepen your understanding and gain practical, hands-on advice.

Learn how to:

  • Be faster and more effective in your analysis
  • Mature your business in its use of data to make smart decisions
  • Take advantage of  under-the-surface Analysis Workspace features to take your analytics game to the next level
Ben Gaines
Jennifer Lasser
S401 - Analytics Idol: America voted—the top tips are here!

Come hear from the winners of the 2016 Analytics Idol contest. They’ll share their analytics tips, tricks and power strategies that were voted the best of the year. Get more out of your digital analytics efforts and prepare yourself for Analytics Idol 2017.

Today’s hot new analytics talent share:

  • – Out-of-the-box thinking on data analysis to optimize your business results
  • – Real-world examples that address challenging analytics questions
  • – Innovative practices and strategies to get your digital assets singing

This intermediate session is for web and digital analysts in all industries.

Nate Smith
Chris Moores
Brian Cook
Andrew Bowers
Drew Norton
Kristi Barrow
S801 - Anatomy of the experience-led business

According to Gartner, in 2016, 89% of companies expect to compete mainly on the basis of customer experience. By 2020, it’s predicted that customers will manage 85% of their relationship with a brand without interacting with a human. The digital transformation that brands must undergo to deliver in-the-moment and lasting experiences is happening fast. It will require a fundamental change to the technology foundation, content lifecycle, use of data insights and how this all connects together. We know customers in this age are different. What will the experience-led business of the future look like?

Loni Stark
Aravind Narasimhan
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